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Search engine optimisation tips

SEO is a diverse practice that can be grouped into two main approaches; Onsite SEO and Offsite SEO. Both approaches require some expertise and high-level
skill set. However, SEO enthusiasts can also learn how to do it. The other option is hiring a professional SEO company UK to offer help in areas you cannot
Onsite SEO – These are activities that focus on optimising website content and structure to improve relevancy, accessibility and user experience. Some tips on
improving onsite SEO include:
i. Keyword Research and Optimisation – Analysing common words and phrases prospective customers search when looking for a product and service.
ii. Site Optimisation – Improving the website’s structure, on-page alignment, internal navigation and content relevancy in a way that appeals to target key areas.
iii. Technical Auditing – The process of making sure search engines can easily crawl and index your website with minimal barriers.
iv. Site linking – Involves creating inbound and outbound links to improve navigation and enhance the value of your content.
v. User Experience – Involves making your website content to shows authority, expertise and trust. The site should be fast enough and simple to use.
Offsite SEO – Involve the activities done to promote a website and in turn, improve its organic visibility. They include:
i. Content Marketing – It involves creating high-quality content and linking it to reputable websites. This includes exceptional content with helpful guides,
stories and infographics with compelling data.
ii. Digital PR – This is the concept underlying inbound links, where other websites in a related niche link to your website as a helpful resource. This could be
writing for other publications, internal newsflow, expert interviews, blog posts, product placement, quotes and much more.
iii. Outreach and Promotion – It involves communicating with influencers, bloggers, key journalists and webmasters to promote your brand or content so that it
gains public coverage and more links to your website.
Search engines change their algorithms frequently; therefore, SEO UK enthusiasts need to respond to these changes by changing their tactics. For a more technical
approach to SEO, it is important that you consult reliable UK SEO services.

SEO Tips for Beginners – 5 Easy Wins for 2018